The landing page has been customized to highlight the collaboration between Pocket and Slate (the publication behind the Slow Burn podcast). There is no special offer (like a discount or free trial) so the only offer that is made to listeners is the chance to find the collection of articles relating to this season that Anderson has put together on the site. Want to learn more about what we discussed in today's episode go to /slate and check out Slow Burn to see my collection of articles that dig deep into everything we talked about. This means that Anderson’s relationship with the brand goes beyond the simple ad read, and listeners can actually use this product to access more of his recommendations and insights. The brand has recruited the podcast host, Joel Anderson, to be a “Pocket partner” and curate his own selection of articles. Want to go deep on a topic? They also have some incredible curated collections that are hand selected by Pocket editors or an expert Pocket partner like me. This audio narration is a natural selling point to emphasize to podcast listeners: the app allows them to enjoy written long-form content “like a podcast”. Pocket will even read stories you saved aloud to you like a podcast of back-to-back articles. The mention of “trusted sources” comes across like a subtle rebuttal of fake news, suggesting that Pocket is a defense against untrustworthy content, and that the app can help users to filter out this kind of material. The description focuses around two main selling points: it saves you time (“low on time”) and it is versatile (covering articles, videos, recipes and e-commerce sites). This part of the ad explains what the product is. Low on time, Pocket lets you save articles, as well as anything else you find online, like videos, recipes and shopping pages, to your personal Pocket for digging into later. Pocket is a website and app that finds the most interesting, thought-provoking and entertaining articles from trusted sources around the internet and puts them all in one place. This makes this ad sound like it has a natural place as part of this episode - it has contextual relevance to the wider episode and season. Immediately the ad starts by building the connection between the product and the content, whilst flattering the listener at the same time. If you're listening to this show, then you're probably a fan of unique and interesting stories. If you're listening to this show then you're probably a fan of unique and interesting stories. This week's anatomy of an ad - Slow Burn: S06 Ep01: The Tape Host and editor, Susan Matthews, visits CPH:DOX to talk live on stage and through her own words, and will present new audio and video clips about how this season came to be and how the podcast’s role has taken on a whole new relevance after the events of the last year, when the right to free abortion is suddenly uncertain again in the US.We collaborated with Sounds Profitable to highlight what makes a good podcast ad by breaking down real examples from popular podcasts. Wade ruling, which gave women a constitutional right to abortion for 40 years. The season dives deep into the cases that eventually culminated in the Roe v. Wade case, but how well do you know the people involved and why the decision then is still so fateful for American women today? In its seventh season (which just won Apple Podcast’s ‘Series of the Year 2022’), the US podcast Slow Burn tells the story behind the fight for free abortion in the US. The right to free abortion in the US is under pressure to say the least, but how did the right actually come about in the first place? You’ve probably heard of the Roe v. A podcast that both looks back at history, but also has been suddenly re-fueled by the rollback of free abortion rights in the US. 60 min Meet Susan Matthews, host and editor of the award-winning season seven of Slow Burn, ‘Roe v.
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